Challenge It’s a beautiful moment when a customer says to you “We trust you, create what you want”. And we did it! Magica was the kind of business that needs almost everything and you can make the brand grow from the roots. Website, catalog photoshoot, outdoor photoshoot, video, graphic design and copywriting for a wholesale brand that ranged from very classical, to ethnic, to surfy-young product.
Solution The project for Magica was one of our favorites. For the outdoor photoshoot, we made a selection from the wide variety of items that their brand was offering us, focusing on a more traditional, ethnic and elegant range. Leaving the colourful and younger aspects for the website. Dividing the photoshoot in two different phases, we played with silver and brass set in green ricefields and temple stones. We chose “Lost in Paradise” as slogan because the whole combination of products and sceneries inspired this settings.