Le Pere Pelletiere
Client: Le Pere Pelletier
Field: Home and Beauty Natural Products
Challenge Le Pere Pelletier Spain is a company that distributes traditional French 100% natural products. To bring out the natural beauty of a well known French Brand born in 1980 and adapt it to the current media context for online store and social media for the Spanish market was the goal. Elegance, quality and Natural ingredients were the keywords for the project.
Solution We created the concept Acerca la naturaleza a tu hogar (bring Nature to your home) as slogan. We divided La Clasique collection into 3 groups and played with them in different contexts for the video: Earth, wind, water. We applied the same concept for the outdoor shoot and Social Media. A high quality product photoshoot for e-commerce was also done to bring out the quality of the product. The brand’s general image had poor visual quality beforehand, although the product, the packaging and the graphic were good. We brought this quality out during this campaign.