Client: Conexion Educacion
Field: Educational Activities
Challenge Out of date school look, predomination of dark green and black, complicated logo, not a clear branding, most of the documents were done on office type documents. poor quality images, slow flow in the social media.
“Professional, creative, efficient, quick response…They know how to connect with your ideas and make them come across.” -Ignacio P./CEO at Conexión Educación
Solution We created simpler, more minimal lines for the whole aesthetics while maintaining its original essence and the atom as signature for the logo. Orange was slowly integrated with the dark green to create a brighter contrast during the first months of the school year and then went straight into the use of it as predominant colour. Dynamic, fun and appealing to both kids and adults. The use of the logo as background for social media, banners, posters, folders, business cards etc. wrapped up the project from a branding point of view.